AYRES, TIERONE BANK EARN PAPER ANVIL AWARD OF EXCELLENCE

TierOne Bank has been named a 2002 Paper Anvil Award of Excellence winner by the Public Relations Society of America Nebraska Chapter. TierOne and its public relations firm Ayres Kahler were recognized for successfully communicating the bank's name change from First Federal Lincoln Bank in February 2002.

TierOne's name change was the third for the Lincoln, Neb.-based bank in its 95-year history. Due to regional and national expansion, First Federal Lincoln Bank had outgrown its name and looked for something new to position the bank for the future.

With assets of more than $1.8 billion, TierOne Bank currently operates a branch network of 58 offices in 41 communities located in Iowa, Kansas and Nebraska. It also offers home loans on a national level. In October, parent holding company TierOne Corporation began trading on the Nasdaq under the symbol 'TONE.'

Ayres Kahler is a brand navigation firm with offices in Omaha and Lincoln. Formed through a merger of Ayres Advertising and Kahler & Company, the agency guides brands for a diverse roster of local, regional, national and global companies.

PRSA Nebraska's Paper Anvil Award program annually recognizes outstanding work in the field of public relations.

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