The Ayres Kahler media department does more than just buy media; it also negotiates, plans and executes promotions. Carefully planned and executed promotional activities are a crucial part of effective brand building, and Ayres Kahler has mastered this discipline through years of experience in planning and administering local and regional promotions. Ayres Kahler handles everything from grand opening events to grocery store demos, scheduling radio interviews to managing promotional event teams, arranging sales contests to developing coupon programs and designing premiums to evaluating programs.

A few examples:

Grassroots Programs
• Nebraska Soybean Board Consumer Linkage Program
• Aliant Long Distance "Ambassador" promotion
• Fairbury Brand "Fun Patrol"
• Smart Chicken "Quick Chick" Feed the Media Launch

Grand Openings/Giveaways/Contests
• ALLTEL Customer Center openings across Nebraska
• B&R Stores openings in Grand Island, Columbus, Lincoln and Omaha
• Godfather's Pizza Grand Opening of the Joint
• Value Center Pivot Giveaway

Broadcast Media Partnerships/Added Value Promotions
• Nebraska Lottery ticket giveaway contests
• Fairbury Brand Meats—Free hot dogs for remotes and special events
• ALLTEL Wireless toll-free lines

Other Promotions
• Fairbury Brand "Hot Dogs for Hot Dogs" State Patrol K-9 Unit fundraising promotion
• ALLTEL Directory recycling/distribution promotion

Ayres Kahler Promotions Department Contact:
Karen Brokaw, Sr. Vice President/Media and Promotions