AYRES KAHLER RECEIVES MEDIA, CREATIVE AWARDS

Advertising agency Ayres Kahler has been recognized for excellence in media planning by Worldwide Partners, Inc., and has also received a first place award in the regional creative competition sponsored by the National Agri-Marketing Association (NAMA).

The media planning awards were presented at the 20th Annual Worldwide Partners Media Conference where Ayres Kahler won in three of seven categories including Best use of Promotional or Added-value Dollars (client Time Warner Cable), Best use of Local Television (Lincoln Journal Star) and Best use of Out-of-Home (client Fairbury Brand Meats/hot dogs-Der Viener Schlinger). The entries were judged according to the innovative nature of the plan and tactical approach, creative use of media and effectiveness relative to the objective.

The top prize in the NAMA competition was awarded to Ayres Kahler in the category of spread ads/series for client Valley Irrigation. The ad series was created to commemorate Valley's 50th anniversary and appeared primarily in agriculture-related publications. Valley is recognized as the world leader in mechanized center pivot irrigation.

"It's always nice to be recognized by your peers for excellent work," said Mick Sibbel, president of Ayres Kahler. "But whatŐs more important than winning awards is achieving results. The ultimate reward is the success our clients realize as a result of the work we do on their behalf. All the awards in the world donŐt mean much if goals and objectives arenŐt met."

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