Among the state-of-the-art resources used by the Ayres Kahler media department:

• Simmons Market Research (SMRB)
• Agricultural Media Report (AMR)
• Nielsen Station Index—Local market television viewing data
• Nielsen County-by-County Reports—Survey of general television viewing habits reported for each county in a Designated Market Area (DMA)
• Arbitron Radio Market Report—Local market radio listening data
• Arbitron County-by-County Reports—Survey of radio listening among persons 12+ reported for every county in each state
• Arbitron Media Pro—Radio buying software capable of creating schedules customized by markets (e.g. counties or zip codes), dayparts and in metropolitan markets, demographics such as household income, race, gender and consumer buying habits
• Strata—Media buying software for television and radio. The program assists in projecting television ratings and optimizing cost efficiency. It reports reach and frequency and provides detailed reports by daypart, rate and cost per point (CPP)
• Ayres Outdoor Database—A propriety database containing traffic counts and locations descriptions for every outdoor advertising location in Omaha and Lincoln
• Standard Rate & Data Service (SRDS)—A comprehensive media resource providing basic information for U.S. television and radio stations, daily newspapers, outdoor companies and business and consumer magazines

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