For more than 50 years, Ayres Kahler has provided complete consumer and business-to-business media planning and buying services for its clients. During the past 12 years, under the leadership of Karen Brokaw, the Ayres Kahler media department has aggressively expanded its planning and buying resources and capabilities.

Ayres Kahler's media professionals are experienced in planning and buying local television and radio, cable television, outdoor, trade publications, interactive media and newspaper. Planners/buyers use state-of-the art media resources, including Simmons, Nielsen, Arbitron, Media Pro Software and Strata to optimize each clientÕs advertising investment. Their goals are to consistently seek opportunities to maximize advertising exposure against target audiences and to negotiate for cost-efficiency and optimum value.

During fiscal year 2005, Ayres Kahler placed schedules in consumer, agricultural and business media in the following categories:

TV -- 40 percent
Radio -- 42 percent
Magazine -- 2 percent
Newspaper -- 10 percent
Outdoor -- 6 percent

To better understand how Ayres Kahler serves a client's media needs, read a case history about media buying for Aliant Communications.

Ayres Kahler Media Department Contact:
Karen Brokaw, Sr. Vice President/Media and Promotions