AYRES, CRICKET WIRELESS WIN PAPER ANVIL AWARD

Omaha, Neb. -- Cricket Comfortable Wireless has been named a 2002 Paper Anvil Award winner by the Public Relations Society of America Nebraska Chapter. Cricket and its public relations firm Ayres Kahler were recognized for successfully launching the new wireless product in the Omaha market in October 2001.

Cricket Comfortable Wireless was created in 1999 and launched into more than 20 markets in 2001. Based on sales figures and market awareness, Omaha was deemed one of the most successful launches by Cricket parent company Leap Wireless International, Inc of San Diego, Calif. Concepts and tactics designed by Ayres Kahler and Cricket's Nebraska management team have been replicated by Leap in other markets.

With Cricket service, customers can make unlimited calls over the Omaha or Lincoln service area for one low price of just $32.99 a month, or get both areas for just $7.99 a month more. Cricket customers can call long distance anywhere for a little more Ð just 8 cents per minute to anywhere in the United States and just 18 cents a minute anytime to anywhere in Mexico or Canada. The service offers text messaging, voicemail, caller ID, three-way calling and call waiting for a small additional monthly fee. The extra value Cricket Talk rate plan is $39.99 a month, which includes unlimited local calls, 500 minutes of U.S. long distance and a three-feature package (including caller ID, call waiting and three-way calling). Marketed as Comfortable Wireless, Cricket service is an affordable wireless alternative to traditional landline service, and appeals to people completely new to wireless too Ð from students to young families and local business people.

Ayres Kahler is a brand navigation firm with offices in Omaha and Lincoln. Formed through a merger of Ayres Advertising and Kahler & Company, the agency guides brands for a diverse roster of local, regional, national and global companies.

PRSA Nebraska's Paper Anvil Award program annually recognizes outstanding work in the field of public relations.

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