AYRES KAHLER WINS MARKETING PRISM AWARDS

The Lincoln Chapter of the American Marketing Association (AMA) has awarded advertising agency Ayres Kahler with first place Prism Awards. The Prism awards program recognizes outstanding achievements in several marketing and communications-oriented categories based on effectiveness in demonstrating results.

Ayres Kahler submitted entries in three categories and received the top award for each of their entries including marketing research (brand audit for Russ's Market), marketing campaigns targeted to consumers (Russ's Market Five Star Service) and in the television-advertising category (Lincoln Journal Star).

"The Prism awards are especially gratifying," said Mick Sibbel, president of Ayres Kahler. "Of the many advertising and marketing awards programs, few are based on demonstrating results. While a memorable commercial may generate talk value, it may not successfully motivate the target audience to take specified action. Ultimately it's results that define true effectiveness."

Return to Agency News