Nebraska Heart Institute Hires Ayres

LINCOLN, Neb. (May 2002) Ñ The Nebraska Heart Institute, a partnership of 25 cardiologists and cardiovascular surgeons, has named Ayres Advertising/Marketing its agency of record.

The group is building a $30 million, 63-bed specialty heart hospital near 91st Street and Pine Lake Road. Ayres will provide advertising, media buying, creative and public relations services for the institute.

"We're proud to be working with an innovative group of health care professionals who are dedicated to their craft," Ayres President Mick Sibbel said. "We're looking forward to helping the Nebraska Heart Institute communicate its health care services to the region."

From its eight offices and more than 40 outpatient clinics throughout Nebraska and Kansas, the Nebraska Heart Institute provides unparalleled cardiac, vascular and thoracic care services. These services include consultative cardiology, nuclear cardiology, electrophysiology, cardiac catheterization, cardiovascular surgery, heart transplantation and cardiac mechanical assist devices.

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